"All Americans are just one bad tweet away from being fired"

From MarketWatch:

"If you use Twitter, you too are a public figure. And one egregious tweet could blow up your life.

The political climate puts all employers on high alert when it comes to the words and behavior of their employees.

Many people are plugged into the news cycle all day long. One in five employers think staff is productive fewer than five hours a day, with most citing smartphone use as the culprit.

The First Amendment protects free speech, but it may not protect your job if you do or say anything that is contrary to the company’s values, even if it’s a joke.

Anyone with a public Twitter account is a de facto public figure.

“We have to be mindful of every word we speak and everything we write.” Even posting photographs or retweeting someone else’s tweet can be enough to get fired.

In fairness to American workers, it’s a double-edged sword: They’re often times encouraged to tweet and maintain an active social media presence."

References:

Like Roseanne, all Americans are just one bad tweet away from being fired https://buff.ly/2xB5bAm

When advertising your physician practice: Google and Facebook dominate 73% of U.S. digital advertising market

The WSJ expressed concerns about monopoly: Tech’s Titans Tiptoe Toward Monopoly https://buff.ly/2H5SHAh

"Imagine a not-too-distant future in which trustbusters force Facebook FB to sell off Instagram and WhatsApp. Imagine a time when Amazon’s cloud and delivery services are so dominant the company is broken up like AT&T. Imagine Google’s search or YouTube becoming regulated monopolies, like electricity and water.

Facebook Inc., Google parent Alphabet Inc. and Amazon.com Inc. are enjoying profit margins, market dominance and clout that, according to economists and historians, suggest they’re developing into a new category of monopolists.

Together, Google and Facebook take in 73% of U.S. digital advertising.

They also benefit from something historically unprecedented: the ability to get users to subsidize them with enormous quantities of free labor. Their systems are fueled by personal information, but instead of them hunting for it, people willingly provide it."

The reality is that if you choose to advertise your physician practice, there are 2 dominant channels:

- Google Ad Words https://www.google.com/ads
- Facebook Ads https://www.facebook.com/business/products/ads

Related articles for physicians advertising on Google and Facebook:

Online Advertising Challenges for Medical Clinics | Physicians Practice https://buff.ly/2JjF7i2
Google Ads and Physicians: Get the Most for Your Money | Physicians Practice https://buff.ly/2Lb7tZ0

Marketing a Medical Practice Using Facebook | Physicians Practice https://buff.ly/2Ji5mW2
Using Facebook for Medical Practice Marketing | Physicians Practice https://buff.ly/2LcBh7x
Facebook Advertising Tips for Physicians | Physicians Practice https://buff.ly/2JnZuuv

References:

Tech’s Titans Tiptoe Toward Monopoly https://buff.ly/2H5SHAh
Healthcare and medicines - Advertising Policies Help https://buff.ly/2JmXVNa